Category: Local Marketing Strategy
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Decision Fatigue and the Shift to Conversational AI
Today’s consumers are overwhelmed by endless choices, reviews, and search results — a growing issue known as decision fatigue. Conversational AI helps cut through that clutter by turning product discovery and local service searches into simple, guided conversations. Instead of scrolling through pages of options, people can just ask, “Find a painter near me” or…
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Advertising on Bing Can Help Your Business Show Up in ChatGPT
Bing’s search data and results often inform what ChatGPT shows. So when you optimize your presence or advertise on Bing, you’re also strengthening your visibility inside the ecosystem that fuels ChatGPT.
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Smart Marketing Doesn’t Always Come From Ads: What Local Businesses Can Learn From Ocean State Job Lot
Discover how Ocean State Job Lot’s Buy-Give-Get program turns giving into growth—and how local businesses in Plymouth County can use a similar strategy.
Truly Local Marketing 