You’ve probably heard that ChatGPT is changing the way people search for information — but what you might not realize is that Bing plays a big part in it.
So here’s the question more local businesses are starting to ask:
If ChatGPT uses Bing to find information, could advertising on Bing help my business show up in ChatGPT results?
Short answer: yes — indirectly.
Why Bing Matters More Than You Think
When someone asks ChatGPT a question like “how do I know if my well water is safe,” ChatGPT often queries Bing’s search index behind the scenes, pulling in live results to summarize.
That means Bing is quietly powering many of the real-time answers people see inside ChatGPT.
So, while you can’t buy your way into ChatGPT, showing up higher in Bing’s ecosystem — both organically and through ads — increases your odds of being seen, mentioned, or linked in AI-generated answers.
How Bing Ads Strengthen Your Visibility
How Bing Ads can boost your presence across both Bing and ChatGPT:
1. Increased Engagement Signals
Bing Ads drive real clicks and visits to your site.
Those engagement metrics (click-throughs, dwell time, conversions) tell Bing your content is valuable — and that can improve how your site appears in both organic search and the index ChatGPT pulls from.
2. Local Relevance Reinforcement
If you’re running location-targeted Bing Ads (like “water filtration Lakeville MA” or “exterior home painter near me”), you’re building local context that Bing and ChatGPT both use to surface results. The more relevant Bing sees you as for those terms, the better your chances of showing up when ChatGPT goes looking.
3. Brand Familiarity Across the Microsoft Network
Your ads don’t just appear on Bing. They can show on MSN, Outlook, and partner sites— all part of Microsoft’s ecosystem.
That broader exposure helps build brand recognition and reinforces your site’s authority.
4. Future-Proofing for AI Ads
Microsoft has already started testing ads within AI chat experiences (Bing Chat and Copilot).
When ChatGPT eventually integrates sponsored placements, advertisers with established Bing Ads accounts will have a head start.
How to Use Bing Ads to Boost ChatGPT Visibility
Here’s how you can take advantage of the connection between Bing and ChatGPT right now:
- Run Search and Audience Campaigns targeting questions your customers might ask AI (e.g., “how to test well water,” “affordable exterior painters near me”).
- Align ad copy and landing pages with conversational search phrases.
- Keep your Bing Places for Business profile updated — ChatGPT pulls from local listings too.
- Track engagement (clicks, leads, time on site) — these signals help Bing trust your brand more.
TLDR, The Bottom Line
Advertising on Bing won’t instantly put you inside ChatGPT answers — but it does strengthen all the signals that influence which businesses the AI mentions.
Bing Ads + Bing SEO = ChatGPT Visibility Strategy.
As search evolves, it’s not about chasing algorithms — it’s about making sure your business is visible wherever people (and now AI tools) are looking.
So if you’ve been focused only on Google, now’s the time to add Bing to your mix. Because when ChatGPT search takes center stage, the businesses that already have a footprint in Bing’s world will be the ones that show up first in ChatGPT’s.
Truly Local Marketing 